Seth Godin is mad at everyone and so am I!
March 23rd, 2010 | 
Author: I read a blog post today by Seth Godin. Here’s it is:
I’m mad at everyone
No, not you. Not anyone in particular, actually.
I’m angry at the idea of ‘everyone’ and what they want and what they say.
Everyone says you should do your site and your online presence a certain way.
Everyone is upset at what you did.
Everyone is frustrated at the slow pace government is getting this done.
Everyone knows you should listen to your customers and do what they say.
Everyone knows that our school is wasting money.
Everyone says you need to go to a ‘good’ college.
You get the idea. That everyone.
The one that’s almost always wrong. [emphasis mine]
Karen & I were talking about marketing yesterday & how we keep running into people who say, “You should do it this way because I did it that way & it worked for me.” Or, “Ahem, this is just the way it’s done. Don’t you get it?” Well, good for you, but you’re not me. We don’t know the same people. We don’t have the same personality. We don’t have the same talents. Actually we likely have very little in common, so how could I possibly do what you did and get the same results?
I think we’re smarter than we give ourselves credit. And I know for darn sure that I’m a lot stronger than I thought I was when I look at what I’ve learned in the last 2 years about building an internet business. I’m not in this business for the short run. I’m in it for the long haul, and if it takes me longer than some of these gurus, so be it.
I know I have a lot to learn, and I learn from a variety of people and situations. The one thing I know for sure is that there is no “formula” or “recipe” for success. Not to get all corny, but success truly is a journey, and I’m one of those people who loves to drive. So, I’ll be my own guru thank you very much.
I love the title of Wanda Sykes’ show “I’ma Be Me.” Me too Wanda, me too. Uh, me, not you. Oh, you get the picture.
Posted in Diane's Ponderings
One Response to “Seth Godin is mad at everyone and so am I!”
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Woman – I am with you! I love how you put this out there. If one more marketing expert tells me that it’s all about what the client wants and NOT what I want I’m going to scream. Either/or scarcity thinking is just insane. Like what I want and know and have to offer is poo? Really, I understand what the marketing experts are trying to say – put your content in language the client will understand. Right. Got it. AND in an abundance world – it will best be said with my confidence coming through, my personality, my wisdom – meeting people at a core of truth they also know and also want to understand better. I wish people would get this: scarcity thinking makes you stupid. Period.
While we’re on a roll here I would like to share two marketing resources that I’ve found that fit with an abundance approach that I really like:
- http://thirdtribemarketing.com/
- http://www.the30dayactionplan.com/
The Third Tribe folks are just brilliant. They understand that the key ingredient to any marketing/blogging/putting-yourself-out-there endeavor is YOU. They are sharing what they have done while also emphasizing that it is NOT a formula. They are NOT saying stuff like – look at how much I’m selling – just do what we say and you’ll be successful too. None of that.
The 30 Day Action Plan is the latest piece of work by the beautiful and talented George Tran. In a very nice and affordable package, he is providing the technical guidance, along with an emphasis on following your passions, on getting a salable product online – and a good start on internet marketing. Diane – he’s offering what you and I spent $1600 on from a marketing guru – for a $97 upfront fee and $27 a month for ongoing mentoring from him – a 72% discount on the mentoring. You can get the program for $97 and bypass the monthly fee. Any way you look at it, it’s an incredible deal. Moreso, I know from experience that George offers usable mentor, not just a barrage of information pounding at you – and by this he looks into the details of what you are doing and offers useful suggestions that honor who you are and how you want to move forward.
Ok, that was way more than I thought I was going to share!
P.S. I want to add that the learning I felt I got from the marketing guru was worth every penny of the $1600 we spent – I think it was a whole lot less about internet marketing and a whole lot more about learning to trust myself – and how I can be present on the internet – slowly and surely.
Turtles rule!
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